Choice Modeling Master Class, New York

Choice Modeling Master Class: Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs

Instructor: Chris Chapman (LinkedIn)
April 28-May 1, 2025, at Old Slip Plaza, NYC (Wall Street area)

In this in-person course, you’ll learn hands-on how to run successful and effective surveys using Choice-Based Conjoint Analysis and MaxDiff. The 4 day workshop (taught as a half day, each day) provides a complete and practical introduction to choice modeling surveys for practitioners.You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using live data. 

This class is suitable for all researchers and practitioners interested to prioritize user needs and preferences, and to determine customers' tradeoffs among features and prices. There is no requirement to know any specific programming language or statistics platform. You'll leave with hands-on skills to run MaxDiff and Conjoint Analysis surveys successfully. The class will also have time each day for networking with colleagues.

This Monday-Thursday morning class may be combined in the same week with the 3-day Fundamentals of Analyzing Logs class, which occurs on Monday-Wednesday afternoons. Register for each class separately.

Join us in Manhattan for this live class from the Quant UX Association! (Note: this course is not available virtually. See below for additional classes from the Quant UX Association.)

For full details, please check the Choice Modeling Master Class Description. Or visit Quant UX Association classes at https://quantuxa.org/classes