Location
Seattle, Washington, 98122
-
Mon, Aug 11 09:30 AM
Survey Design & Research Master Class, Seattle
About this event
Choice Modeling Master Class: Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs
Instructor: Chris Chapman
August 11-14, at Seattle University
In this in-person course, you’ll learn hands-on how to run successful and effective surveys using Choice-Based Conjoint Analysis and MaxDiff. The 4 day workshop (taught as a half day, each day) provides a complete and practical introduction to choice modeling surveys for practitioners.You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using live data and the Sawtooth Software Discover survey platform. The foundations and methods also apply to any survey platform with MaxDiff and Conjoint Analysis options.
This class is suitable for all researchers and practitioners interested to prioritize user needs and preferences, and to determine customers' tradeoffs among features and prices. You'll leave with hands-on skills to run MaxDiff and Conjoint Analysis surveys successfully. The class will also leave time for networking with colleagues.
About the Instructor. Chris Chapman PhD is the founder & co-chair of the Quant UX Conference. From 2000-2024, Chris led various product UX research teams at Amazon (2022-2024), Google (2012-2022) and Microsoft (2000-2011). He is the former President of the American Marketing Association Insights Council, and frequently speaks on research best practices at industry and university events. His books include Quantitative User Experience Research (2023, with K Rodden) and [R | Python] for Marketing and Analytics (2020/2019, with E Feit and J Schwarz). Visit his blog at https://quantuxblog.com
Join us on the beautiful campus of Seattle University for this live class from the Quant UX Association!
For full details, please check the Choice Modeling Master Class Description. Or visit the Classes page at https://quantuxa.org
(Notes: This course is not available virtually. Registration tickets for Quant UX Association events are non-refundable.)
