Choice Modeling Master Class, San Francisco

Choice Modeling Master Class: Conjoint Analysis and MaxDiff Methods to Prioritize Customer Needs

Instructor: Chris Chapman
February 10-13, 2025, at Fort Mason, San Francisco

In this in-person course, you’ll learn hands-on how to run successful and effective surveys using Choice-Based Conjoint Analysis and MaxDiff. The 4 day workshop (taught as a half day, each day) provides a complete and practical introduction to choice modeling surveys for practitioners.You will design, author, field, analyze, and interpret results from both Choice-Based Conjoint and MaxDiff surveys using live data. 

This class is suitable for all researchers and practitioners interested to prioritize user needs and preferences, and to determine customers' tradeoffs among features and prices. There is no requirement to know any specific programming language or statistics platform. You'll leave with hands-on skills to run MaxDiff and Conjoint Analysis surveys successfully. The class will also have time each day for networking with colleagues.

Join us in the beautiful waterfront venue at Fort Mason for this live class from the Quant UX Association! (Note: this course is not available virtually.)

For full details, please check the Choice Modeling Master Class Description. Or visit the Classes page at https://quantuxcon.org