Survey Design & Research Master Class, Seattle

Instructor: Alaina Talboy PhD, Senior UX Research Manager
August 11-14, 2025 at Seattle University 

A great survey can capture insights to inform strategic decision-making, product development, marketing, and customer experience. But it takes more than just a series of questions to get there!

In this four-session masterclass, we’ll dive into the science of quantitative survey design for UX researchers. You’ll learn how to transform abstract questions into measurable variables, balance stakeholder demands with methodological rigor, and understand when a well-placed qualitative question can reveal what the numbers can’t. Whether you’re fluent in quant or just getting started, you’ll walk away with a sharper survey toolkit and more confidence in your methods.

About the Instructor. Dr. Alaina Talboy is an award-winning cognitive scientist and educator specializing in reasoning, statistical literacy, problem solving, and decision making. She has over 20 years of experience designing and managing research projects in technology, judgment and decision making, reasoning, memory, and patient/provider interaction. Her research philosophy is guided by three central tenets of scientific thinking: question everything (including authority), maintain open skepticism tempered by a willingness to accept evidence, and practice intellectual honesty. 

Beyond her professional endeavors, Dr. Talboy enjoys hiking in the Pacific Northwest, solving puzzles, and creating intricate cross stitches.  She is also an avid reader and welcomes book recommendations. For more information about Dr. Talboy's work, publications, and contact details, please visit her website:  https://alainatalboy.com.

Join us on the beautiful campus of Seattle University for this live class from the Quant UX Association!

For additional classes, including the Choice Modeling Master Class class that occurs in parellel with this course, visit the Classes page at https://quantuxa.org 
(Notes: This course is not available virtually. Registration tickets for Quant UX Association events are non-refundable.)