03 Aug Your audience and promoting Facebook Events
You’ve planned your event down to every last detail and tickets ready to sell. Now you need to promote, promote, promote…. If you’ve never promoted your event on social networks before, the first thing you need to do is consider your audience.
Think about your typical ticker buyer – who is he/she? How old is he/she? Where is he/she likely to hangout?
In Facebook’s Q2 earnings last year (2014), CEO Mark Zuckerberg said that…
The average US consumer spends 40 minutes on Facebook per day
So you’d do well to tap into that platform.
Create a Facebook Event
You have options when it comes to creating events on Facebook. If you create one from your personal profile you can invite your followers to your event; but be careful, some might consider it spamming. You know your friends best. Why not use Facebook Questions to ask them if they want to receive invitations for your events.
If you create an event as a Page you can use your Updates to share event details with your fans.
One thing is certain, Facebook allows limited space to present your events which hinders your ability to convince your fans that this is the event they want to attend. Why not use Facebook Events in combination with your Ticketstripe Event Pages, designed to captivate your audience and convert them?
Get started today by creating an event with your FREE Ticketstripe account and then link to it from your Facebook Event page.