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PayPal Donations

5 Ways For Nonprofits to Maximize PayPal Donations 

On its own, PayPal is a popular donation platform for qualified nonprofits, thanks to its discounted processing fees. But by pairing PayPal with Ticketstripe, the best event registration software for nonprofits, you’ll break new fundraising records, whether for PayPal donations only or in ticket sales.

We raised $60,600 at our first annual gala with Ticketstripe,” shares a happy organizer. “The tools are so easy to use, and it saved our staff hundreds of hours, which is a big deal for our nonprofit.

1. Collect PayPal Donations with Ticketstripe

Every Ticketstripe account comes with unlimited “event” pages, including the ability to customize a Donation-only page, with a URL to share with your supporters. Even better, Ticketstripe is completely free for organizers to use when fees are passed to the buyer—no subscription fees, pay-to-play pages, or premium features hidden behind a paywall.  

Setup is simple:

  1. Create a Ticketstripe account and connect it to your organization’s PayPal account. If you also want to accept Venmo donations, toggle the switch ‘on’ to enable that payment method.
  2. Create an “Event” page. If you’re not currently planning an actual event, select a wide date range for Event Start and End dates, and “online” for your venue.
  3. Add your “Donations” options. You can choose from:
  • Suggested Donations, which you can set to any values
  • Flexible Donations that the donor can set themselves, and/or
  • Tired Donations with incentives at each contribution level—or all three.
  1. Share the URL far and wide! You even have the option to customize the URL and link it to your website for greater visibility.

2. Raise More Funds with Ticketstripe’s Promoter Feature

As you no doubt already know, encouraging your supporters to share PayPal fundraiser links with their networks is a surefire way to increase visibility for your organization’s good works—and increase support exponentially. Using Ticketstripe’s Promoter tool is like putting your peer-to-peer fundraising efforts on steroids.  

Create a customized fundraising link and landing page for individual supporters to share on social media or via email. Any time someone donates using their link, the promoter gets “credit” for helping you raise funds. It’s an easy—and, yes, free—way to create a friendly fundraising competition and see your coffers fill. (Just be sure to incentivize your promoters with prizes for the biggest fundraisers.)

3. Cultivate Relationships with Donor Management Tools

Relationship building is fundamental for any nonprofit to grow and prosper. If you raise funds using a PayPal donations page or PayPal Giving Fund alone, you may only collect names and email addresses of donors—and that’s only if the donor checks a box to share their info. Ticketstripe allows you to gather names and contact info from every donor and also to add custom questions for donors to answer upon checkout.  

This means you can ask for basic demographic info—say, age group—or home in on info uniquely valuable to your organization, such as donors’ specific areas of interest in your work. What’s more, you can export the collected donor info and sort it based on the answers to create targeted lists.

4. Sell Event Tickets and Collect More PayPal Donations

Use your event page to raise more funds with multiple ways to donate through PayPal.

Suggested Donations

You may find it simplest to suggest a specific donation amount, as multiple studies have found that when people are asked to give a recommended donation, roughly 80% of people will pay that amount without hesitation. However, if you set the amount too high, you will see fewer donations, so consider offering a few incrementally larger options.

Flexible Donations

You may opt to allow the donor to set their own donation amount—which you can do as an additional option along with the suggested amounts or on its own, either with a minimum accepted donation or without. While you may end up with some smaller donations, research suggests that when donations feel optional versus required, people will offer what they can.

Donation Tiers

Another popular option among charities is to create donation tiers. Typically, the amounts are set based on the impact it may have for something concrete that the organization does, and can also be combined with a swag giveaway of some sort, with gifts of increasing value based on tier.

Admission with Donation

For events with little overhead per participant—i.e., where the ticket fee doesn’t have to cover specific per-head expenses—admission with donation is a great fundraising option. Again, you may set a minimum level for the donation or put together packages where the donor receives a certain number of tickets with certain amounts.

5. Pass Along the Fees to Improve Your Bottom Line

Ticketstripe offers all of our donation and event management tools for free to organizers. By default,our service and PayPal’s fees are passed on to the buyer/donor. But, if you prefer, you can elect to absorb all fees or split them with the buyer—the choice is yours. Additionally, our fees are reduced for nonprofits and completely transparent, so there are no surprises at checkout. If you register with PayPal as a nonprofit, its fees are also reduced.

From customizable donation pages to promoter tools and sophisticated donor management features, Ticketstripe not only simplifies the fundraising process but also enhances it, allowing organizations to engage more deeply with their supporters and potentially increase their overall donations. Nonprofits and charities can immediately benefit from a comprehensive suite of tools designed to make every dollar count. Create a free Ticketstripe account and start accepting PayPal donations today!

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