One option for selling tickets online is to get an account with PayPal and take advantage of their “payment button” functionality. With this option you don’t have to create a shopping cart for your website. However, you will need to create and event listing on your website and then create a payment form on PayPal.
Make sure you review PayPal's terms of service for selling tickets online. PayPal can put a hold on your account and will not release your funds until after your event takes place.*
At Ticketstripe, we recommend using Stripe over PayPal because this will enable you to launch your event and start selling tickets within minutes. The only steps required are to sign up for a free Ticketstripe account and connect to Stripe.
One clear benefit you will immediately see using Ticketstripe is that you are able to pass on all merchant and service fees to the ticket buyer, which significantly reduces your event costs. Passing on fees is not an option with PayPal as they deduct all fees from your proceeds.
Another benefit is that Ticketstripe will automate and/or help you with many of the event-related tasks. For more information, click here to find out how it works.
You have the option of displaying your event listing directly on your website with PayPal and Ticketstripe. However, with PayPal, when your customer clicks the “payment” button they will be directed to a PayPal sales form where they will be prompted to enter their credit card information. This will results in a significant amount of drop offs. Why? Studies have revealed that consumer confidence drops when they are forced to leave your website and check out via PayPal – so many just abandon the transaction all together.
In addition to the expense of setting up an event page on your website you will pay 2.9% + $0.30 per transaction.
*You can read more about PayPal’s “Account Reserves” here.
Check out our complete guide to selling tickets online here.