In the Zoom and Google Meet age, navigating the new field of online events can be equally exhilarating and overwhelming. Online events can provide opportunities for all kinds of audiences to connect with all kinds of artists– and the ability for more people to gather than ever before. But, sometimes, the technology and marketing needed can be confusing. We’re here to help.
With more and more online events popping up, Ticketstripe wants to ensure that you and your team are prepared to sell online event tickets with confidence. We’ve combined our acquired knowledge over the past few years with timeless tips that will be sure to leave your audience clamoring for more.
First, let’s get organized.
Map Out Your Event’s Skeleton: First things first, take time to put together the bones of your online event. Identify what’s being presented, who is presenting it, and the date and time of your event. Nail down the basics so you’re able to strategize your next steps.
Create an Online Event Strategy: When starting your online event strategy, make sure your materials speak to your target audience. Who is attending your event? Would they respond better to email campaigns, or would it be wiser to invest in a solid social media strategy? What challenges does your targeted audience have? What do they aspire to? By musing on these questions, you’ll be able to create messaging that drives your event marketing and attracts your desired audience.
Design + Polish Marketing Materials: We’ve all heard that a picture is worth a thousand words. With the influx of digital images that surround us each day- we figure the price has gone up. To give your event an enticing (and ultimately long-lasting) touch, polish your online event tickets/materials with your brand’s aesthetic. Take note of your existing color palettes and logos. Check if they fit the theme, look, and overall feel of the promotional assets. If your company’s promotional materials and its online event page are in sync, audiences will remember you long after the party’s over.
Find the Right Ticketing Platform: At Ticketstripe, we believe in working smarter, not harder. A big part of that is finding a ticketing platform that takes some tasks off your to-do list. Keep communication flowing for current- and future- events with a streamlined platform that will organize and track attendee information in one place. Many companies offering online event tickets tease features that are, in fact, hidden behind subscription fees and premium plans.
That’s not our style.
At Ticketstripe, we love connecting with current and potential clients. We’re passionate about sharing the power of live events and their ability to connect us all. Come chat with our email team 24/7- for customer support that cares as much as you do. But don’t just take out word for it. Here’s what some of our incredible clients have to say:
“Your support team is so prompt and professional!
It sure makes me feel like we’re cared about as customers.”
“It is exceptionally rare to encounter the kind of responsiveness your support team has shown over the past couple of days in responding to my queries. It inspires me with the confidence that I’m working with the right kind of company.”
Congratulations! You’ve finished your planning. Before we break out the streamers, let’s take additional steps to ensure your online event packs a punch. Below is some of Ticketstripe’s best advice for making your attendee’s online experience one to remember.
Consider Monetizing: Give your event some extra pizazz by monetizing your online event tickets. Up the ante with optional enhanced experiences for your guests like extended time with the artist/speaker, swag with their ticket purchase, etc. Leave a positive impression by helping patrons feel that they are a part of the action. For more ideas on monetizing your online event, check out our previous blog here.
Promote, Promote, Promote: It’s the moment you’ve been waiting for. Review your marketing strategy, target audience, and start advertising. Blog posts, clear and enticing email campaigns, and social media blasts are all strong ways to plug your work. Send out reminders the week leading up (and potentially send out discounted hidden tickets for any last-minute additions).
Get Excited: On the day of the event, make sure that your team schedules enough time for everything. Allow extra time for people to join and to ask questions after the presentation. **Technical Note** Double check that the attendee’s mics are muted when they enter. Remember to breathe, have fun, and enjoy this wonderful communal space!
Afterglow: After the event, check your statistics in Ticketstripe’s report dashboard. Follow up with your audience for their feedback and start building lasting relationships. Growing contacts is crucial for any business and will likely lead to more financial expansion and opportunities to be seen.
We’re over the moon to see more online and live events. We hope that these tips have helped! As always, Ticketstripe is here for all your online event tickets, and we can’t wait to watch your success. Let’s make some magic.