With all the preparation that goes into planning a great wine event, it’s easy to overlook one of the most crucial elements: the ticketing experience. You have your hands full. From choosing the venue to picking the wines to lining up sponsors and vendors—there’s a lot to do. You want everything to be absolutely perfect so your guests turn into customers, and those customers come back to your brand, your sponsors, or your next event.
But something as seemingly inconsequential as the online ticketing platform you use can have a tremendous effect on your wine event both from the customer’s point of view and your own. Indeed, many event planners choose a ticketing platform based solely on price. And that’s a mistake you should never make.
Whether you’re organizing a wine event fundraiser, selling tickets for a winery event, or hosting a large-scale wine festival, Ticketstripe is the best event management platform to ensure that your ticketing and check-in process runs smoothly and profitably.
A Seamless Guest Experience
Your guests are the most important part of your event. You want them to have a hassle-free experience from beginning to end. And one of the most crucial pinch points you have to overcome in the sales process is the ticketing experience. Does your platform make it easy to buy tickets? Do your guests have the payment options they expect? Can they even find your ticketing page?
Ticketstripe lets you customize your event page URL for easy sharing and offers an embed widget so you can sell tickets directly from your website.
When it comes time to buy, the process is quick, simple, and easy. Guests can even split payments for multiple tickets so large groups can purchase tickets without the inevitable arguments about who owes whom. Plus, your ticket sale proceeds are deposited in days (not weeks) so your revenue is available to reinvest in marketing or to make your event even better.
With our easy-to-use mobile check-in app, there’s never any wait at the gate. You keep those incoming guests on the move and avoid bottlenecks, delays, and frustration at the door.
Plus, you can add multiple ticket types for a single event—i.e., the all-important upsell. Want a VIP ticket to boost your event’s profitability? No problem!
Low Fees Made Simple
You can sell tickets in any currency, and fees are charged in the currency you select for your event. Ticketstripe has no setup fees, subscription fees, or contracts. Instead, there’s a simple, low per-ticket service fee that, by default, is passed on to the buyer—letting you use Ticketstripe for free. Nonprofit events enjoy a discounted fee of 1.50% + $0.50 per ticket, while for-profit events pay 2.00% + $0.99 per ticket. There’s no service fee at all for free/comped tickets, manually entered orders, or cash transactions via the mobile app.
In addition to Ticketstripe’s service fee, you’ll pay a payment processor fee for each credit, debit, or wallet transaction. Ticketstripe supports the most widely used processors, Stripe and PayPal, which generally charge around 2.9% + $0.30 or 3.49% + $0.49 per transaction, respectively. You can connect your own Stripe or PayPal account so you maintain full control of your funds and payout schedule. Best of all, you get to decide how fees are handled: pass on all fees to buyers, absorb them all, or split the difference.
Real Time Data Results = Increased Reach and Impact
But what good is a ticketing system that doesn’t let you track sales in Real Time? You need to know how many tickets you’ve sold at a moment’s notice in order to be able to tell where and when your marketing needs a boost. With Ticketstripe’s analytics, you can:
- Spot which promotion strategies (or event promoters) have been most successful
- Reinvest resources to dig deeper into those avenues
- Find potential target audiences you may have missed in the initial planning
- See areas in which your marketing isn’t performing to your expectations and tweak your campaigns
And, if your promotion has been more successful than you had hoped, you need to know if you need a bigger venue!
Ticketstripe has real time ticket sales tracking so you can see at a glance how many people have bought tickets to your wine event. And your integrated merchant account deposits ticket sales within 2 days of each transaction so you have cash in hand before the event.
Increase Revenue through a Smart Ticket Sales Strategy
Ticketstripe’s unlimited ticketing allows you to create a premium experience for those guests you wish to upsell. Use premium tickets for promotional giveaways or for prequalified groups of guests (such as wine enthusiast groups on Meta) in order to tap into a more lucrative market. Not only will these tickets generate more revenue, they’ll bring in guests who are willing and able to spend larger amounts once inside.
In addition to generating more revenue, premium tickets will enhance your guest’s experience and give them a sense of exclusivity that lends an air of elegance to your next wine event. When people feel as if they’re being catered to, they have a more favorable opinion of their experience and are more likely to recommend your next event to friends and buy tickets themselves.
Make Your Event Planning Easier
While the ticketing platform isn’t the only component of planning a wine event, it is an important one. You owe it to your organization and attendees to choose the online ticketing platform that puts in as much effort as you do. By streamlining ticketing (for your guests and yourself) you make the entire process of planning and hosting a top-tier wine event so much easier.
From wine event fundraisers to winery tours and large-scale festivals, Ticketstripe is the best event management platform for managing every aspect of ticketing and guest experience. Let us help you tap into unexpected marketing opportunities and give your guests the hassle-free experience that will have them asking when is your next event. Sign up for a free account today.